It's lovely to meet you.
My name's Sala. I'm a dot-connector, self-confessed coffee snob, & dad-joke
enthusiast. I like to talk, and I like to work fast.
While I could sit here typing out my CV in a way that makes you believe that I am truly qualified to work on your brand (and yes, that is important) – my qualifications are not my ‘why’.
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My 'why' is actually super simple — passion.​
I wholeheartedly thought that my path in life was to work in a huge advertising agency, Mad Men style. That was, until I fell into a marketing role in fine dining. It was only a week before I turned to my manager at the time and said,
"Holy shit, I love this". From there, I was absolutely obsessed (and I still am).
There is a certain kind of potent addiction that comes with restaurants that can't be satisfied by any other industry - and I have tried.
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OK, real talk; why do hospitality businesses *actually* need a brand?
As Australia's hospitality landscape grows and becomes more saturated (read: more competitive), it’s not enough to simply serve fantastic food.
But that's why you got into the industry right? Creativity, romance, excitement, creating experiences - your true love for the art of hospitality.
Unfortunately, these elements don't naturally thrive within the pressure of a highly competitive & demanding industry.
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The burdens of driving revenue meeting market demands can stifle innovation, slow down progress, and cloud over the reason why you started in the first place - love and passion. The good news is that this is your brand.
Driving revenue and working with passion do not need to be mutually exclusive. By articulating a rock-solid brand you can keep your margins intact without losing your effervescence. After all, it's the only thing that makes you who you are.
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